E CommerceLifestyle

Zaful Clothing Review

About Zaful

Zaful is a trendy clothing brand that specializes in Instagram-worthy pieces. Gen-Z and Gen-Xers both flock to its collection of extremely affordable tops, dresses, and swimsuits. And, with more than 10k products available for men and women, it’s easy to see why.

Ads for the brand’s teenie-weenie-bikinis and iconic summer staples are littered all over social media sites, which has helped Zaful earn 5.5 million followers on Instagram and 9 million on Facebook. The attention-grabbing brand has made news in People, Us Weekly, Hello Giggles, Who What Wear, Vox, Observer, on The Today Show, and many other media outlets.

Should you take advantage of the company’s unbelievable prices? This Zaful clothing review will take a close look at the brand, its bestsellers, customer reviews, promotions, and more, to help you make that crucial decision.

Overview of Zaful


Zaful is an e-commerce apparel brand with its headquarters located in Hong Kong, China. Founded in 2014 and owned by Wiseon E-Commerce, the company has become increasingly popular thanks to its heavy use of social media influencers.

Zaful does not create all of what they sell—with thousands of different styles and constantly changing products it would require an army to keep up with production. Instead, the company sources items from 128 different manufacturers around the globe. But, its team makes sure to do their research before buying to ensure the factories are up to ethical standards.

On its website, you’ll find thousands of clothing and accessory options for men and women. This selection is in line with the brand’s goal, which according to its website, is to “become the leading online fast fashion brand and empower everyone’s dream.”

Indeed, Zaful’s many options and low prices give people the opportunity to experiment with new trends and styles that they otherwise would not have been able to.

Before we answer a few important questions about the brand, this Zaful clothing review will quickly fill you in on its highlights.


  • More than 10k products for men and women, including dresses, tops, pants, bikinis, shoes, and more
  • Adds new items frequently
  • Good value for money
  • Uses water-based screen printing ink
  • Many customers report that items are of good quality, fit well, and arrive on time
  • Multiple promotions available
  • 30-day return policy on some items

In the next section of this Zaful clothing review, we’ll introduce you to some of the brand’s trendy apparel. With sunflower prints, strappy crop tops, and skimpy bikinis, this company is ready to help you update your wardrobe for the sunny weather ahead. Your new must-haves might be waiting in this lineup.

Zaful Bathing Suits Review

Hot Girl Summer is on its way here, and this brand wants to help get you ready. The company offers more than 4.1k items in its swimwear collection, including tiny bikinis, unique one-pieces, and vacation-ready coverups.

With so many options available, it can be hard to know where to start. Don’t worry,  this Zaful clothing review has you covered. We’ll feature the brand’s best-selling bathing suits. Ahead, you’ll read about patterned and solid two pieces in edgy, sexy, and playful styles.

Zaful Snakeskin Print Bikini Set Review


You feel good, the sun is shining, and now all that’s missing a cute bikini to sunbathe in at the beach. The Snakeskin Print Bikini Set is full of sex appeal, with a low-cut top and high-cut bottom.

Perfect for accentuating curves and minimizing tan lines, the wire-free, fully lined top lets you show off what your momma gave you. We’re serious—this design is extremely low-coverage.

There are five vibrant color options to choose from, and we’re loving daring red and spicy orange. Get the set for just $10.

Zaful Bandeau Top And High Waisted Slip Bikini Bottoms Review


Soft, buttery, and ribbed, the Bandeau Top and High Waisted Slip Bikini Bottoms are a cute and quirky match made in heaven. Featuring suspender-like straps, the high-waisted bottoms provide a medium coverage in the back, while the padded top sits comfortably and securely without straps.

Offered in six solid colors, we love the thought of the mustard yellow on tanned skin. Add a floppy sun hat, rounded sunnies, and wedges for a high-fashion pool party look.

Have fun in the sun with this stylish bikini set for $19. To get your Hot Girl Summer wardrobe beach-ready, grab a cute coverup from the Zaful dresses collection.

Zaful One Shoulder Bikini Set Review


One-shoulder looks are edgy and chic. Like other late-90s trends, this design is coming back with a vengeance. The One Shoulder Bikini Set provides a decent amount of coverage, support, and a ton of style.

It comes in seven different solid colors like neon yellow and soft pink. The non-padded top can be worn over your right or left shoulder, simply switch it around.

With a low waist that can be pulled up for a sexier high-cut look, this bikini is perfectly accompanied by a sheer sarong and a drink in hand. Live the good life in this One Shoulder Bikini Set for $10.

Zaful Sunflower Criss Cross Bikini Set Review


Sunflowers have a carefree sweetness about them that mixes innocently with a daring high-cut bottom. The V-cut top is padded for security with an adjustable crossover spaghetti-strap design. Paired with bright yellow bottoms, this sunny set is a pretty choice all summer long.

The bottoms are available in yellow, maroon, army green, and teal, all of which contrast beautifully with the patterned top. They provide medium coverage, showing just enough skin for a peak of your glutes without feeling too revealing. Catch some rays in the Sunflower Criss Cross Bikini Set for $15.

Zaful Strappy Mesh Panel Morningsex Graphic Bra Set Review


A bra to celebrate good times, the Strappy Mesh Panel Morningsex Graphic Bra Set is all about looking good and feeling good. A support band accentuates your breasts, where unlined mesh gives a sneak peek of what’s underneath.

This set comes with a strappy bralette and thong that both read “MORNINGSEX” across the bands. Best reserved for a private hot tub or hotel jacuzzi, celebrate what lights you up with this playful set in Black or White for $12.

Zaful Spaghetti Strap Cropped Top Review

A year-round staple, the crop top has quickly become a wardrobe must-have. The Spaghetti Strap Cropped Top comes in black or white and pairs well with anything high-waisted.
We like wearing them under overalls or with patterned leggings. Easily transitioning with the seasons, when Fall arrives, just throw on a long cardigan, ankle boots, and cue the pumpkin spice. Get this versatile staple for $14.

Zaful Sunflower Print Flare Bottom Pants Review


Remember that crop top? Try it out in white and pair it with these Sunflower Print Flare Bottom Pants for an easy summer style on a windy day. With a slight flare, these pants are full of movement and have a looser leg. A high waist makes them the ideal choice for any sort of crop top, and the elastic gives a comfortable fit.

These bold and happy printed pants are $16.

Zaful Fluffy Zip Up Winter Teddy Coat Review

Like a warm hug, teddy coats are a cuddly Winter essential that makes chilly winds a little more bearable. The Fluffy Zip Up Winter Teddy Coat has a zippered front with a large tab collar to pull up around your neck. The sleeves have elastic cuffs for security and warmth, while the overall fit is loose and comfortable.

Don’t worry, we didn’t forget that this coat style is all over Instagram. Get your cute phone case and snap a mirror selfie for an Influenster-style shot, preferably with some Starbucks in your other hand. Grab this bear-colored Zaful Teddy Jacket for $28.

Zaful Pure Color Stand Neck Cape Coat Review

It’s in Winter Wardrobe: 101 that a dress coat, parka, and mid-weight jacket are required to get us through the freezing seasons. Made from a blend of wool, the Pure Color Stand Neck Cape Coatis the picture of elegance. With bat sleeves, it allows for movement and gives a classy look that pairs well with dresses or dinner-date attire.
The stand-up collar brings warmth around your neck, while the asymmetrical zipper adds an edge. This houndstooth white and black cape coat is $44.

Is Zaful Owned by Shein? 

Despite the two brands seeming similar, Zaful is not owned by the same company as Shein. The latter is owned by parent company ZOETOP Business Inc., whereas Zaful is possibly owned by Lomeway E-Commerce Ltd. (Luxembourg) or Wiseon E-Commerce (Hong Kong), depending on which site you read.

So, which company owns Zaful? It’s a toss-up, as either one isn’t listed on the brand’s website. We did find that the legal rep is located in Hamburg, Germany, but that they ship from China.

Is Zaful Environmentally Friendly?


Zaful is taking baby steps into becoming an environmentally friendly brand. Its biggest leap towards greener pastures has been a message towards Gen Z shoppers, reminding them to be more conscious about buying fast fashion and to get more out of the clothes they own.

While we wouldn’t go so far as to say it is a company that puts sustainability at the heart of what it does, the brand has switched to water-based screen printing inks to lessen its environmental footprint.

Zaful Reviews: What Do Customers Think?

Having a fun selection of on-trend apparel is great, but no Zaful clothing review would be complete without hearing from customers. We scoped the internet to find helpful reviews that shed some light on what the brand’s products are really like.

On the company’s website, some of its products garner thousands of ratings. Most often, shoppers report satisfaction with the fit, value, and look of each piece. The following products have all earned an impressive 4.9/5 stars:

  • Snakeskin Print Bikini Set (from 2.5k ratings)
  • Bandeau Top and High Waisted Slip Bikini Bottoms (from 2.3k ratings)
  • Scrappy Mesh Panel Morningsex Graphic Bra (from 349 ratings)
  • Spaghetti Strap Crop Top (from 2.5k ratings)
  • Fluffy Zip Up Winter Teddy Coat (from 3.6 ratings)

It seems that Zaful’s clothing gets two thumbs up from customers. But, we chose to take a closer look at comments for the Snakeskin Print Bikini Set to get a better idea of how it feels and fits.

From the many customer photos, we learned that this bikini looks the way it does on the website. Customers write that this swimsuit is comfortable, fits well, and runs true to size.

One customer also compliments the fabric: “Super cute Comfortable and of fantastic material Fits well Super cute! Looks exactly like the pictures. For such an affordable bikini, we’re excited to read it is well manufactured.

Though the fabric is soft, the fit may not be everyone’s cup of tea. One Zaful swimwear reviewer felt that there was not enough coverage: “the top was way too small and too little coverage. Bottoms were more cheeky than usual as well.” We can see in the product’s photos that it does look to be more revealing, but just how revealing depends on your body shape.

Zaful’s ratings took quite the dip on the review site Trustpilot, with a 2.8/5 star average. From the 11.6k customers, 46% gave the brand a perfect rating, while 32% rated it “bad” (the equivalent of 1/5 stars).

Buyers speak of fast shipping, good quality for the price, and well-fitting items. One Zaful clothing review mentions the quality: “all swimsuits have lining and I ordered a skirt which is 100% cotton and I love the quality/material.” Details like this are greatly appreciated for a brand with such low prices.

The main issue that customers have with the brand is in regards to customer service and shipping. Many shoppers write about never receiving their orders and having trouble getting a refund.

One Zaful clothing reviewer had problems getting in contact with the brand: “There is no person to talk to you, and if you try to get any kind of help, you have to submit a ticket, which Doesn’t allow you to enter the information.” This is one of the reasons why some believe the company is a scam.

The Better Business Bureau shows a similarly conflicting view. While Zaful is rated a solid 4.32/5 stars from 600+ shoppers, the BBB gives it an F rating. The business is not accredited, but there have been 224 complaints closed in the last three years.

Though the F rating is not ideal, we are happy to see that a representative from the brand has reached out to complaints—mostly concerning delivery times and returns—in an effort to set things right.

To follow up on the previous sources, we decided to find a trustworthy source who has experience ordering from Zaful. We discovered the blog Clothed Up and a post about the blogger’s history with the brand. She told readers that she’s ordered from them at least 7 times over a 6 month period with “no red flags” or order issues.

In regards to the swimsuits, the Zaful clothing reviewer reported that they were “relatively high quality.” This appears to be a common sentiment among happy reviewers.

She revealed that her orders took 2-3 weeks to arrive—a helpful piece of information for customers who think they’re getting their order in 3 business days. She also noted that Zaful’s “return policy isn’t the best.” With that said, the blogger said she was happy with 90% of her orders.

For some who experience shipping issues, Zaful may appear to be a scam. From what we’ve read, it’s not, but customers should be aware of long delivery times and a tricky return policy. It seems like you get what you pay for with this brand, and a solid customer service team is likely one of the sacrifices they made to be able to offer such affordable clothing.

Is Zaful Worth It?


Zaful offers a huge selection of products at incredibly low prices. Some believe that the brand’s deals are just too good to be true, but many have been surprised and pleased at the quality of the items they receive.

Zaful Promotions & Discounts 


This brand is all about the deals. We discovered the following Zaful promo codes and deals:

  • Up to 70% off Zaful tops, bikinis, and dresses
  • Students get 20% off
  • Download the app to get 20% off
  • Bestseller section with up to 65% off
  • 15% off for new users
  • $4 off orders over $29
  • $8 off orders over $49
  • Exclusive Zaful coupon section with great deals on certain categories

Based on selection, price, and reviews, we believe Zaful clothing is worth it. But, we would recommend doing a small order first if you’re skeptical about the brand. Shipping times are also fairly inconsistent, so don’t try to order something 1-2 weeks before a vacation or special event.

We did find some testimonials that reported difficulty with returns and refunds. So, make sure you keep in mind that fact while shopping. For some customers, the low prices of the clothing and accessories might be worth the risk of not getting their money back if a piece doesn’t work out.

Where to Buy Zaful

The company is able to give its customers such great deals because it is a direct-to-consumer  brand. You can only shop directly from Zaful.com.



Are Zaful clothes good quality?

According to customers, Zaful clothes are of surprisingly good quality for the price. Swimsuits that are just $10 have been said to hold up well in the wash, don’t fade, and feel great on. Certain clothing items are made with 100% cotton.

What sizes does Zaful have? 

This Zaful clothing review found that the brand is fairly inclusive and carries a range of sizes from XS-5XL for women. But, not every item is carried in every size, so be sure to select your own size when shopping so that you only get results that are available for you.

Similarly, Zaful men sizes range from XS-4XL. Many customers share comments informing other shoppers of how each piece fits. If you need more information on their sizing, check out the Zaful size chart, too.

Where does Zaful ship from? 

Zaful ships from Hong Kong, China. The brand sources its clothing from over 128 manufacturers around the world.

How long does Zaful take to ship? 

Zaful estimates a shipping time of 3-10 business days. Due to delays, it can sometimes take longer, but customers have reported delivery is usually on time.

Zaful delivers to 260 countries. For information on your specific country’s shipping timelines, refer to the Shipping Info page and select your country from the dropdown menu.

US Zaful shipping options & rates:


  • Orders under $19 = $10
  • Orders $20-$39 $7
  • Orders $40-$59 = $6
  • Orders over $59 = free


  • Orders under $59 = $16
  • Orders $59-$99 = $13
  • Orders over $99 = free

Once your order ships (in about 1-3 business days approx. if in stock and ready to go) you’ll receive a confirmation email with a tracking link that you can use to keep an eye on your package’s progress.

How do I return something to Zaful?

Be sure to read the Zaful return policy very clearly before returning your order because some items are non-returnable. These products include lingerie, swimwear, beauty items, masks, luck bags, sale items, protective equipment.

If you wish to return something that is not on the above list, you can do so within 30 days of purchase as long as it is in like-new condition, unwashed, with all of the tags attached, and it has the original packaging.

To make a return or exchange, this Zaful clothing review recommends that you follow these steps:

  1. Head to the Support Center
  2. Enter your email and password
  3. Let them know what the issue is with your order, your order number, and SKU number
  4. If your request is deemed valid, Zaful will send you an RMA and the return address
  5. You will need to ship the item back to the brand at your own expense

Zaful will refund your Wallet (store credit) within 24 hours, PayPal in 48 hours, and credit card in 7-14 business days.

How to Contact Zaful Customer Service

If you have a question that wasn’t answered in this Zaful clothing review, you can get in touch with the brand through:

  • Phone: (360)824-5022 or +001(360)824-5022 (English only)
  • Live chat
  • Facebook messenger

The numbers are both “pre-sale” phone lines, meaning they are for customer inquiries about the brand only, not for returns. To use the live chat function, you must have a Zaful account.


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