The first store in the new model was opened in Alfenas, a city in the south of Minas Gerais, in early August.
With two own retail stores, opened in shopping centers in São Paulo, Dzarm, a women’s fashion brand controlled by Cia Hering, began its retail expansion. When announcing the results for the second quarter, the company announced that it saw an opportunity with the opening of light franchises in cities in the interior, leaving its own operations and traditional franchises for the capitals, and that it would start the project the following week.
With this provision, the first Dzarm Light was inaugurated in early August in Alfenas, in the south of Minas Gerais, without fanfare, through dissemination only in the region. Home to 84 thousand inhabitants, Alfenas fits the profile conceived for light franchises: being located in cities with less than 500 thousand inhabitants; operate with smaller stores, with around 45 square meters, which require relatively less investment. Sought, the brand preferred not to comment on the beginning of the project.
High Waist Pantalona Jeans – Black
The pants are made of 100% cotton eco2 denim jeans. It has a pantaloon modeling, which became a trend and has already invaded the closet of fashionistas. It has a flared shape along the crotch, wide along the entire length. It has a high waist, has pockets on the front and back, waistband with belt loops and front closure with zipper and button on the waistband. The eco2 denim jeans focus on sustainability from the first to the last stage of production. It is the reimagined jeans with the lowest carbon footprint, considering the reduction in impact to the environment. Every process is done with sustainable technology that features a method of low consumption of energy, water and chemical processes. Invest in DZARM authenticity!
Composition:
- Body 100% Cotton – Pocket Lining 55% Cotton + 45% Polyester
High Waist Pantalona Jeans – Blue
The pants are made of 100% cotton eco2 denim jeans. It has a pantaloon modeling, which became a trend and has already invaded the closet of fashionistas. It has a flared shape along the crotch, wide along the entire length. It has a high waist, has pockets on the front and back, waistband with belt loops and front closure with zipper and button on the waistband. The eco2 denim jeans focus on sustainability from the first to the last stage of production. It is the reimagined jeans with the lowest carbon footprint, considering the reduction in impact to the environment. Every process is done with sustainable technology that features a method of low consumption of energy, water and chemical processes. Invest in DZARM authenticity!
Composition:
- Body 100% Cotton – Pocket Lining 55% Cotton + 45% Polyester
Mid-Waist Bootcut Jeans – Blue
Trend! DZARM’s Bootcut pants are here to draw sighs. A reinterpretation of the pantalona and flare pants, the Bootcut arrives with a tighter modeling at the hip, thigh, up to the knee with a slight opening. Ideal to wear with short boots inside the pants. Made of denim fabric with elastane, the model has a medium waist, front and back pockets, waistband with belt loops, front zip fastening and a button on the waistband. The highlight is the cutout on the leg and slit in the hem. Invest and match with Dzarm t-shirts!
Composition:
- Body 98% Cotton + 2% Elastane – Pocket Lining 50% Cotton + 50% Polyester
Wide Leg Slim High Waist Jeans – Blue
We developed a 100% cotton pants. Its modeling is wide leg slim, with wider legs and a wide hem. It is a model that has become a trend. It has a flared shape along the crotch, wide along the entire length. With a high waist, front and back pockets and waistband with belt loops. The detail is due to the details of darts, frayed hem and front closure with zipper and button on the waistband. This is one of those versatile pieces that we love!
Composition:
- Body 100% Cotton – Pocket Lining 63% Polyester + 37% Cotton
High Waist Straight Jeans – Blue
With a straight fit, fitted at the hip and a straight cut from the knee to the hem, our women’s pants are made of 100% cotton denim fabric. It has a high waist, overlapped pocket on the front and back and waistband with belt loops. It has a button on the waistband, cutout detail on the leg and a front zip closure. A versatile piece that accompanies you on several occasions.
Composition:
- 100% cotton
Mid-Waist Bootcut Jeans – Blue
Trend! DZARM’s Bootcut pants are here to draw sighs. A reinterpretation of the pantalona and flare pants, the Bootcut arrives with a tighter modeling at the hip, thigh, up to the knee with a slight opening. Ideal to wear with short boots inside the pants. Made of denim fabric with elastane, the model has a medium waist, front and back pockets, waistband with belt loops, front zip fastening and a button on the waistband. The highlight is the cutout on the leg and slit in the hem. Invest and match with Dzarm t-shirts!
Composition:
- Body 98% Cotton + 2% Elastane – Pocket Lining 50% Cotton + 50% Polyester
Wide Leg High Waist Jeans – Blue
We developed a 100% cotton jeans. Its modeling is wide leg, a model that became a trend. It has a flared shape along the crotch, wide along the entire length. It has a high waist, front and back pockets, waistband with belt loops, front leg cutout and front zip and button closure at the waistband. This is one of those versatile pieces that we love!
Composition:
- Body 100% Cotton – Pocket Lining 50% Cotton + 50% Polyester
Wide Leg Slim High Waist Jeans – Blue
With a flared shape, forming an A, the wide leg model became a trend among women, with a wide cut along the crotch along its entire length, the piece features a high waist, front and back pockets, waistband with belt loops, hem With a slit and frayed detail and front closure with zipper and button on the waistband, invest in this super fashionista, authentic piece from DZARM!
Composition:
- Body 100% Cotton – Pocket Lining 50% Cotton + 50% Polyester
Jegging Cropped Mid-Waist Jeans – Blue
An essential piece in the closet, which goes with absolutely everything, the jegging pants are made of extremely comfortable cotton, polyester and elastane denim. It has a waistband with belt loops, back pockets and a front zip and button closure at the waistband. Its modeling is jegging, with an adjusted shape from the hips along the legs, cropped length and medium waist. She accompanies you on the most varied occasions, from leisure to the office, DZARM, the fashion that fits in your life!
The sun continues to illuminate the hot days and the High Summer collection by DZARM is still full of novelties, made to dress you who have summer as a natural state of mind.
Composition:
- 75.5% Cotton + 22.5% Polyester + 2% Elastane
Destroyed High Waist Mom Jeans – Blue
Your sure bet for more modern looks is high-waisted mom jeans. Made from 100% cotton denim, with a light and comfortable fit. It has front and back pockets, a waistband with belt loops and a front zip and button closure at the waistband. Its mom modeling is the trend of the time, inspired by the pants worn by mothers in the 80s and 90s, with a high waist, loose in the hips and thighs and tapering slightly at the hem. Try a basic look with a casual t-shirt and sneakers, perfect for everyday wear! DZARM, the fashion that fits in your life!
The sun continues to illuminate the hot days and the High Summer collection by DZARM is still full of novelties, made to dress you who have summer as a natural state of mind.
Composition:
- Body 100% Cotton – Pocket Lining 56% Cotton + 44% Polyester
Super Skinny Mid-Waist Jeans – Black
For those who like timeless pieces, the super skinny pants are the perfect choice. It is worth your investment, and it creates many possibilities in your closet, and it never goes out of style. These pants are made from elastane fabric. It has a super-adjusted fit on the hip, legs, ankle and shapes the silhouette a lot. Its waist is medium, with pockets on the front and back, belt loops on the waistband, front zip fastening and button on the waistband. This piece is democratic and a wildcard. Fall in love and enjoy your moments with Dzarm!
Composition:
- Body 84% Cotton + 14% Polyester + 2% Elastane – Pocket Lining 56% Cotton + 44% Polyester
Mid-Waist Skinny Jeans – Black
For those who like timeless pieces, skinny pants are the perfect choice. It is worth your investment, and it creates many possibilities in your closet, and it never goes out of style. These pants feature medium-power elastane fabric, a front cutout at the center of the leg and a slit detail on the hem. The fit is adjusted to the body from the waist to the hem. Its waist is medium, with pockets on the front and back, belt loops on the waistband, front zip closure and button on the waistband. This piece is democratic and a wildcard. Fall in love and enjoy your moments with Dzarm!
Composition:
- Body 98% Cotton + 2% Elastane – Pocket Lining 55% Polyester + 45% Cotton